Published: Aug 14, 2021

by: Dr. Geoffrey Brown, PharmD

What is EQ Pricing?

Pricing Info


The term “EQ pricing” was originally coined by (created by the founders of Leafly) as a unique way for cannabis companies to better analyze their sales data. EQ pricing normalizes product prices using a standard unit of measure allowing for better cost comparisons between products. In our case, the measure is the dose of THC or CBD in milligrams (mg).

What’s the point?

The price per mg metric allows for better comparisons of product costs to be made across product categories regardless of package size. The metric also improves price transparency because it allows you to see exactly how much you’re paying for the main active ingredient(s) in the product.

How to Calculate

If you’re interested in calculating the per mg yourself (before we upload more dashboards), just take the total cost of the product and divide it by the total content of THC or CBD in milligrams (mg). For example, a product that costs $50.00 and provides 150 mg of THC has a price per mg of $0.33 /mg of THC. When shopping for products that are high in THC, it is best to use the price per mg of THC, but when shopping for products higher in CBD, use the price per mg of CBD. If shopping for 1:1 or “equal” products it doesn’t matter which cannabinoid you choose because the price per mg of THC and CBD will be exactly the same.


To learn more about how we assembled our first EQ pricing dashboard (which covers only oral products available in NYS) view our dedicated dashboard page and feel free to interact with the dashboard’s data! Still confused? Ask us a question

Dr. Geoffrey Brown, PharmD

Dr. Geoffrey Brown is a registered medical cannabis pharmacist in New York State and the founder of CannaBuff. He graduated from the University at Buffalo with a Doctor of Pharmacy degree in 2018. His research on cannabis has prompted coverage from national advocacy organization NORML and local news outlets. Please feel free to reach out to him if you want to connect!